Introducing the Business Model Canvas with Examples in 2024

By: Sumit Oberoi Time: 10 Min Read Updated: July 14, 2023

What is the Business Model Canvas?

The Business Model Canvas (BMC) is a widely used tool developed by Alexander Osterwalder and Yves Pigneur to help organizations map out their business strategies. Consisting of nine building blocks, the BMC provides a visual framework for exploring and articulating new or existing business models, broken down into value propositions, customers, channels, customer relationships, revenue streams, resources, activities, partners, and cost structure.

By demystifying complex business models, the business model canvas enables entrepreneurs to quickly illustrate, test and refine their strategies in order to increase revenues and foster growth.

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Key Attributes of Business Model Canvas

  • 1. Customer Segments

    This outlines the target customer base that the company targets with its offerings.

  • 2. Value Proposition

    This refers to how an organization creates value within its business model. It should provide a customer-centric description of what the company does and offers customers.

  • 3. Customer Relationships

    This highlights how companies interact with customers and how they should be managed throughout the duration of the relationship.

  • 4. Revenue Streams

    This business model canvas attribute defines how entrepreneurs monetize their value proposition by identifying potential sources of revenue.

  • 5. Key Resources

    This describes the means by which a startup or business has access to materials, knowledge, or technology that enables the delivery of its value proposition to customers.

  • 6. Key Activities

    This identifies the core activities necessary for businesses to develop value propositions and customer relationships.

  • 7. Key Partnerships

    This outlines the partners needed to help companies execute their value chain activities in order to deliver their value proposition to customers.

  • 8. Cost Structure

    Determining an optimal cost structure that enables profitability while sustaining growth.

    Organizations can thoroughly comprehend their business model and make informed decisions about strategy, operations, and growth opportunities by delineating these fundamental characteristics. With Business Model Canvas, Entrepreneurship has never been easier.

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Business Model Canvas Examples - Startups & Businesses


Tesla Motors

Tesla Motors is a pioneering force in the auto industry and a business model canvas examples of startups, one that defies traditional conventions and incorporates innovative designs and technology. Tesla is the most valuable brand within the automotive sector worldwide as of 2023, with a brand value of more than $ 67.7 billion with a market cap of $854.52 billion as of July 2023. Let’s take a look at the business model canvas examples of startups.

Customer Segments

  • 1. Environmental enthusiasts who prioritize sustainability in their purchasing decisions.
  • 2. Early adopters of new technology and innovation in the automotive industry.
  • 3. Individuals who seek luxurious automobiles with exceptional quality and high-performance capabilities.

Value Propositions

  • 1. Environmentally friendly vehicles with zero emissions.
  • 2. Electric vehicles that offer impressive performance that can match the speed and acceleration of traditional luxury cars.
  • 3. Innovative autonomous driving features for enhanced safety and convenience.


  • 1. Tesla-owned showrooms located in major cities around the world where customers can view and test drive vehicles before making a purchase decision.
  • 2. Online sales platform allowing customers to configure their vehicle, place an order, and track delivery progress.

Customer Relationships

  • 1. Direct sales through Tesla-owned showrooms or online channels.
  • 2. Maintaining customer loyalty through excellent after-sales service, including software updates and over-the-air improvements.

Key Resources

  • 1. Intellectual property related to electric vehicle technology, including patents and trademarks.
  • 2. Manufacturing facilities and equipment.
  • 3. Skilled engineers and designers.

Key Activities

  • 1. Designing and manufacturing electric vehicles, including cars and energy storage products.
  • 2. Developing autonomous driving technology.
  • 3. Operating a network of Supercharger stations for electric vehicle charging.

Key Partnerships

    1. Various automotive suppliers and service providers. 2. Suppliers of raw materials and components 3. Battery manufacturers 4. Charging infrastructure providers 5. Dealerships and distribution partners 6. Governments for regulatory support

Cost Structure:

  • Research and development expenses for continuous innovation.
  • Manufacturing costs (raw materials, labor).
  • Marketing and advertising expenses to reach target customers (mostly done by Tesla's CEO Elon Musk).

Zoho Corporation

  • Small and medium-sized businesses (SMBs) in search of cost-effective software solutions that can effortlessly scale alongside their business.
  • Professionals and freelancers seeking productivity tools.

Value Proposition

  • 1. Comprehensive suite of cloud-based business applications that address various needs, including CRM, finance, HR, project management, and more.
  • 2. Cost-effective solutions with flexible pricing plans to cater to different customer budgets.
  • 3. User-friendly interfaces and customizable features that enhance productivity and efficiency.


  • 1. Online platforms such as the Zoho website, app stores, and partner websites.
  • 2. Direct sales through a team of sales representatives.
  • 3. Strategic partnerships with technology resellers and consultants.

Customer Relationships

  • 1. Self-service model with extensive documentation, tutorials, user forums, and a knowledge base for customers to find answers to their queries.
  • 2. Responsive customer support through email, chat, phone calls, and social media channels.
  • 3. Continuous product updates and enhancements based on user feedback.

Revenue Streams

  • 1. Subscription-based pricing models with tiered plans offering different features and levels of support.
  • 2. Additional revenue from add-on services such as data migration, customization assistance, or training programs.

Key Activities
  • 1. Product development to continually enhance existing applications and develop new ones.
  • 2. Marketing campaigns to create awareness about Zoho’s products across target segments.
  • 3. Sales activities, including lead generation, demo presentations, and negotiations.
  • 4. Customer support services to ensure customer satisfaction.

Key Resources

  • 1. Skilled software developers for product development
  • 2. Sales team for acquiring new customers
  • 3. Customer support team for assisting users
  • 4. Marketing team for promoting products

Key Partnerships

  • 1. Technology partners providing integration capabilities with other popular business tools
  • 2. Reseller partners who offer Zoho’s products as part of their portfolio
  • 3. Consultants and trainers who assist customers with implementation and training services

Cost Structure

  • 1. Research and development costs for product enhancement is key in business model canvas examples of startups.
  • 2. Operational expenses related to infrastructure maintenance, customer support, marketing, sales, and administrative functions.
  • 3. Infrastructure costs for hosting cloud-based applications.

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Zoho Corporation is an established software company that specializes in creating cloud-based office productivity applications. Founded in 2005, Zoho has grown to become one of the leading providers of business products today – with over 50 million users benefiting from their solutions all across the globe. Let us dive in and understand this business model canvas examples of startups.

Conclusion for Business Model Canvas

The Business Model Canvas for entrepreneurship and startups provides a comprehensive and adaptable framework for entrepreneurs to envision, construct and refine their business models. It enables clear thinking around strategy and operations while also encouraging creative collaboration to foster novel solutions. Whether you are launching a startup or rejuvenating an existing venture, the Business Model Canvas is the key to successful entrepreneurship in this business environment. Hopefully, these business model canvas examples of startups helped you and gave you the information you were looking for.

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