When many companies were concerned about the worldwide shutdown, other marketers saw it as a chance to shift and offer more value to their customers. However, the reality is that owning a mobile strategy is now a must for survival.
Conventional businesses must be aware that, as portability begins to evolve how sectors function, companies are no longer just participating against one another but also with smartphone companies that have caught the eye of an evolving digital population.
Since the start of the pandemic, a significant shift in consumer activity has pushed businesses across all industries to rethink their business strategies. As we've all started to adjust to our new situation, the need for digitalization has become apparent.
Finding success throughout the smartphone space, on the other hand, is a difficult job. Getting into the digital world is an evolutionary process that necessitates research work, meticulous planning, and unwavering commitment.
Considering the current mobile environment is critical for both existing mobile service providers and those seeking to enter into the business to create a customized policy that best meets their business goals.
It's critical to understand the mobile environment as well before devoting to mobile application development.
Here are 30 interesting statistics about mobile apps in 2021 that you should know about:
- According to IDC, global expenditure on public cloud infrastructure and services would almost quadruple to $500 billion by 2023.
- Requirements for COVID-tracing and healthcare applications drove a 50% increase in healthcare app downloads year on year. As a result, the total number of downloads for Fitness and Health and Medicine applications exceeded 3.2 billion.
- Food takeout and delivery applications grew in popularity post-COVID. Users recorded a total of 128 billion sessions.
- Outside of China, hours spent in Finance applications increased by 45 % in 2020 compared to the previous year.
- Generation Z (age 6-24), Millennials (age 25-40), and Gen X/Baby Boomers (age 41-75) spent 16 %, 18 %, and 30 % extra hours in their most-used apps year on year, accordingly.
- The typical mobile broadcaster in the United States, South Korea, and the United Kingdom will have downloaded 85 %, 80 %, and 60% more streaming video applications.
- Global spending on the Apple and Android application stores is expected to reach $112 billion, up 25% from last year.
- Applications that utilize a multi-channel interaction approach have a 62 % better turnover rate than apps that just use one route to engage consumers.
- 51% of users claim they learned about a new business or product by searching on their cellphones.
- Mobile ad spending will have increased by 26% year over year to $240 billion.
- At 46 %, description changes were the most common app store optimization (ASO).
- Consumer spending on mobile gaming is expected to exceed $100 billion. Consumers spend 25% more on smartphone games in 2019 than on all other forms of gaming altogether. With the extra boost provided by stay-at-home rules, that figure may rise much higher.
- 43 % of consumers are dissatisfied with the app if it takes longer than three seconds to start.
- There will be 218 billion installations of mobile apps. That's a 7% rise over the previous year.
- Mobile applications are expected to generate $581.9 billion in revenue. Revenue from apps has increased dramatically over the last decade, and this trend is expected to continue, with income expected to reach almost $1 trillion in 2023.
- 40% additional hours broadcast on mobile, with a peak in Q2 2020.
- App Store spending is expected to reach $143 billion in 2020, up 20% year to year.
- Applications account for 92 % of mobile time, with social media and chat apps accounting for 44 %.
- The average daily hours spent on a smartphone will have increased by 20% year on year to four hours and ten minutes.
- The Android Market has 2.96 million applications available. While the Android platform has the largest market share worldwide, it's worth noting that rivalry in the Android App Store is considerably lower than in the Apple Store.
- The Apple App Store has 4.37 million applications available. On iOS, there are four non-gaming applications for every one game app.
- 29 % of people will leave an app right away if they don't find it helpful.
- Every month, the Apple App Store sees the addition of over 30,000 new iOS applications. However, new iOS applications are released at a slower pace than Android apps, which may be attributed to Google Play being simpler and cheaper to get into.
- While Google may have the most applications on the market, Facebook comes out on top with four among the top five most installed and utilized apps. It's also worth noticing that the top five applications are all socializing or messaging apps.
- On a mobile device, just 8% of the time has been spent using an internet browser.
- Social networking applications are one of the most popular among millennials, according to almost 70% of them. Messaging applications are in the second spot, with 55% of the vote, since interacting and talking with people is the most common usage of apps.
- A lousy mobile application has a negative effect on 65 % of consumers' opinions of the company.
- The amount of smartphone app downloads has been continuously rising year after year. There has been 204 billion app downloads globally in 2019. In comparison to 2016, this represents a 45 % rise.
- When an app takes longer to launch, 70% of users leave it.
- Mobile boosted the ad business in 2020, with mobile ad spending reaching $240 billion in 2020 and expected to reach $290 billion by the end of 2021.
The importance of mobile is undeniable. However, with the bulk of essential businesses currently developing mobile applications on the market, the emphasis should turn to enhancing an existing product to provide additional value to consumers at this stage in the season.
With so many companies failing to include essential insights and changes into their strategic development plans, utilizing the knowledge from big data mentioned above may focus attention on patterns that can turn into opportunities.