Portfolio / Athli
Celebrity trainer Linn Lowes wanted a fitness app worthy of her following. We built Athli end to end — design, apps, infrastructure, the lot. It found thousands of paid subscribers, and in 2023 a US fitness group acquired it.
The product today
App Store rating verified June 2026. Wegile built Athli from inception through to its 2023 acquisition.
The brief
Linn Lowes had a huge fitness following and a clear vision. She needed a partner who specializes in fitness apps to turn it into a product people would pay for — and keep using.
We built everything: planning, wireframes, design, development, server setup, infrastructure, app-store releases, production support, and ongoing enhancements. Athli launched on both stores by the end of 2021 and saw real success through 2022–23 — thousands of paid subscribers, continuous new features.
In 2023, a US fitness group acquired Athli, drawn to the product and the growth we'd built it to. The app still runs today with a growing subscriber base.
Inception to acquisition, built end to end.
The product
The whole day in one view: today's session, where they are in the plan, and what's left to eat.
Structured programs split by Home and Gym, each stating the commitment up front — choose one and it writes to the calendar.
Every movement has a demo video, written cues, and alternates for when the equipment isn't free — the session recalculates around the swap.
Recipes arrive with carb/protein/fat/calorie rings, a full ingredient list, and one tap to add them into the day.
Real app screens · Wegile, 2021–2023.
How we worked
A celebrity trainer's audience expects a polished, reliable app — anything less reflects on the brand.
From wireframes to App Store releases to production support — Wegile built and ran the whole thing.
Athli succeeded and was acquired by a US fitness group in 2023.
The arc
Building Athli from inception with Linn Lowes and team.
Live on Apple and Google stores; subscribers start growing.
Thousands of paid subscribers; continuous upgrades and new features.
The engagement ends with acquisition.
Under the hood
A production stack built for app-store quality and subscription scale.
Why it ended — and why that's good
Athli is one of three clients in our history to move on, and the one that moved on by being acquired.
We built it from nothing to thousands of paying subscribers, and a US fitness group bought it. That's the good kind of ending.
In 14 years, clients have left for two reasons: funding or acquisition. Athli was acquired. We're proud of how that one ended.