Portfolio / Helix Global Services

Fintech · EnterpriseLoyalty & rewardsCanadaPartner since 2017

Banking-grade rewards, running quietly since 2017.

Helix powers loyalty and incentive programs for major financial institutions. We built the white-label e-commerce engine their members shop on — single sign-on, automatic points reconciliation, all of it — and we've kept building it for nine years.

Engagement2017 – today · active
ScopeCore backend + white-label storefronts
PlatformWeb · cloud · enterprise
SectorLoyalty & financial services

The footprint

A platform that operates at global scale.

65countries servedHelix, today
14international locationsHelix, today
9 yrsour partnershipsince 2017
24/7managed servicemultilingual

Footprint figures published by Helix. Wegile built and continues to operate the core rewards platform and its white-label storefronts.

The brief

A global loyalty provider needed a rewards e-commerce platform their financial-institution partners could put their own brand on — and trust with their members' points.

Members sign in once from their institution's site and land — already authenticated — inside a fully branded store where they redeem points for merchandise, travel, gift cards, and experiences. Every points movement reconciles automatically between the institution and Helix. We built that from scratch: the core backend, the redemption engine, and a fleet of white-label storefronts, each skinned per partner.

It's the kind of system where quiet reliability is the entire product — financial-grade data handling, single sign-on, and reconciliation that simply never drifts. Nine years on, we're still the team building it.

Single sign-on, automatic reconciliation, financial-grade trust — white-labeled for every partner.

The product

One platform. Every partner's brand.

Single sign-on

Members arrive already authenticated from their institution — no second login, no friction.

White-label storefront

A fully branded redemption store per partner — merchandise, travel, gift cards, experiences.

Points redemption

Real-time balances and instant redemption, reconciled automatically behind the scenes.

Reconciliation engine

Every transaction settles automatically between institution and Helix — no drift, full audit trail.

Representative platform capabilities · Wegile, 2017–today.

How we worked

Financial-grade is a standard, not a feature.

Challenge

Brandable for many partners

One core had to render as dozens of distinct branded storefronts, each feeling native to its institution.

Approach

A core built to reconcile

We built the backend, SSO, and an automatic points-reconciliation engine so balances are always correct on both sides.

Result

Nine years and counting

The platform has run and grown across 65 countries — and Helix has kept us as the team behind it since 2017.

The arc

Nine years, one partnership.

2017

Platform built from scratch

Core backend, SSO, redemption engine, and the first white-label storefronts.

2018+

Partner rollout

New branded storefronts added as Helix signed more institutions.

Ongoing

Scale & operate

Continuous development and 24/7 operation across a 65-country footprint.

Under the hood

Built for reliability and reach.

Single sign-onAutomatic reconciliationWhite-label engineStripeReactJSNode.js · NestJSPostgreSQL · AWS RDSAWS LambdaAPI GatewayS3SES

A serverless AWS foundation chosen for financial-grade reliability and multi-region reach.

Placeholder — pending client approval
★★★★★

"Wegile built the platform our entire rewards business runs on — and they've kept it running flawlessly for years. They feel like our engineering team, not a vendor."

Carlo ColellaCEO, Helix Global Services

Why it lasts

Helix is one of our longest partnerships — nine years and still at full force.

When the product is trust itself, you don't switch the team that built it. We've grown the platform alongside Helix as they've expanded across continents.

The compounding effect.

Nine years on one codebase means the architects who designed it still run it. That continuity is exactly why financial-grade systems stay with us.

Have a platform that has to be trusted? Let's build it right.