Portfolio / Plankk

Fitness · PlatformMulti-tenantCanadaPartner since 2017

One platform. Fifty-plus fitness brands.

Plankk wanted to give every fitness trainer their own branded app — without rebuilding the backend fifty times. We built a true multi-tenant platform: one admin core, fifty-plus white-label apps, each marketed independently by its trainer.

Engagement2017 – today · active
ScopeMulti-tenant platform + 50+ apps
PlatformiOS · Android · web
SectorFitness · multi-tenant SaaS

The scale

Build once, brand fifty times.

50+white-label appsone platform
1multi-tenant backendshared core
US + CAleading trainersmarketed independently
Since 2017partnership9 years

Wegile built the multi-tenant platform and rolled out 50+ white-label apps on it.

The brief

Plankk's idea was elegant and hard: a single backend where any trainer could configure their entire program library, with a separate, independently branded app on the front for each one.

We built the multi-tenant architecture: one admin console where each trainer logs in and sets up their programs, exercise libraries, and workout plans — and a fleet of white-label apps, one per trainer, that each could market on their own. Users buy a subscription, enroll, and run their workouts; the trainer owns their brand; Plankk owns the platform.

We rolled out 50+ apps for leading trainers across the US and Canada on this single foundation — the efficiency of multi-tenancy with the independence of a standalone brand.

One multi-tenant backend, fifty-plus independently branded trainer apps.

The product

A platform that scales by trainer.

Multi-tenant admin

One console where each trainer configures programs, exercises, and plans.

White-label apps

A separately branded app per trainer, marketed independently.

Subscriptions

Users subscribe and enroll, per trainer, on a shared billing core.

50+ brands

One foundation rolled out as 50+ distinct apps across the US and Canada.

Representative platform capabilities · Wegile, 2017–today.

How we worked

Multi-tenancy is the hard, valuable part.

Challenge

Independence at scale

Every trainer needed a brand that felt fully their own — on a backend that didn't multiply with each one.

Approach

One core, many fronts

A shared multi-tenant admin plus white-label apps: configure once per trainer, ship a branded app.

Result

50+ apps, one platform

We rolled out 50+ trainer apps on a single foundation across two countries.

The arc

A platform built to multiply.

2017

Engagement begins

Building the multi-tenant fitness platform for Plankk.

Rollout

50+ apps

White-label apps launched for leading US and Canadian trainers.

Ongoing

Active partnership

Continuously developed since 2017.

Under the hood

Built for multi-tenant scale.

Multi-tenant architectureWhite-label appsSubscriptionsReactJSNode.js · NestJSSwift · iOSKotlin · AndroidPostgreSQL · AWS RDSAWS LambdaS3SES

A multi-tenant foundation engineered so one backend cleanly powers dozens of branded apps.

★★★★★

"Sumit and his team at Wegile are first class. Great work."

Colin SzopaFounder, Plankk

Why it matters

Plankk shows we build platforms, not just apps.

Fifty-plus branded apps on one multi-tenant core is an architecture problem most teams get wrong. We got it right in 2017 — and it's still running.

The compounding effect.

Architect a platform well once and it scales by configuration, not rebuilds. Nine years on, the same foundation still carries the brands.

More proof

Other things we've built.

Need one platform, many brands? That's an architecture we know.