Portfolio / Elite Supplements
Elite Supplements is a major Australian fitness-retail chain. We built a hybrid app: fitness programs on one side, and POS-integrated rewards on the other — buy in any of 200+ stores, earn points, redeem them in-app on your next purchase.
The integration
Wegile built the app and the POS integration across 200+ stores; partnership active since 2020.
The brief
Elite had stores, walk-in customers, and a fitness brand. They wanted one app that did double duty: a real fitness app, and a rewards engine wired into their physical point-of-sale.
We built a hybrid app: on one side, the fitness programs and content a member expects; on the other, a rewards system integrated with Elite's POS across 200+ Shopify stores. Buy something in-store, accumulate points, redeem them from the app against your next purchase — online or in person.
It's been live for years and keeps evolving with new initiatives — a clean example of bridging digital product and physical retail.
Earn points at the till, redeem them in the app — across 200+ stores.
The product
Connected to 200+ Shopify point-of-sale stores across Australia.
Earn points on in-store purchases, redeem them in-app.
Workout content and programs alongside the commerce features.
Points apply to subsequent purchases, online or in-store.
Representative app capabilities · Wegile, 2020–today.
How we worked
A credible fitness app and a POS-grade rewards engine had to live in a single, coherent app.
We integrated rewards directly with Elite's Shopify POS across 200+ stores.
The app has run for years and continues with new initiatives.
The arc
Building the hybrid fitness + commerce app for Elite.
Rewards integrated across 200+ Shopify stores.
Continuously developed; new features in progress.
Under the hood
A production stack bridging consumer mobile and point-of-sale retail systems.
"Very high quality work. Perfect communication. Timeline management. I highly recommend this team!"
Why it matters
Elite shows we connect digital and physical cleanly.
A rewards loop that spans 200+ physical tills and an app is an integration problem — and it's the kind we handle without drama. Active since 2020.
Build the bridge between store and screen properly once, and it keeps paying off across years of new initiatives.